Senior E-commerce Analyst

About the Role

Our client is seeking an experienced Senior E-commerce Analyst to join their data-driven team in Sunderland . In this critical role, you will be responsible for diving deep into e-commerce performance data, identifying key trends, and providing actionable insights that will shape our client's online strategy. You will work closely with marketing, product, and sales teams to translate complex data into clear recommendations, driving significant improvements in conversion rates, customer lifetime value, and overall profitability. This is an excellent opportunity for a seasoned analyst to leverage their expertise in a hybrid environment, influencing key business decisions and contributing to the strategic direction of a leading online retailer.

Key Responsibilities

• Analyze e-commerce sales data, website traffic, and customer behaviour to identify key performance indicators and trends.
• Develop and maintain comprehensive dashboards and reports to track online performance metrics for stakeholders.
• Conduct in-depth A/B testing and conversion rate optimization (CRO) analyses to identify areas for improvement.
• Provide strategic recommendations to optimize the user experience, product merchandising, and marketing campaigns.
• Collaborate with cross-functional teams to define data requirements and ensure data accuracy across all e-commerce platforms.
• Forecast sales trends and identify potential risks and opportunities within the online market landscape.

Requirements

• 5+ years of experience in e-commerce analytics or a related data analysis role.
• Proficiency in data analysis and visualization tools such as SQL, Excel, Tableau, or Power BI.
• Strong understanding of web analytics platforms (e.g., Google Analytics) and their application to e-commerce.
• Proven ability to translate complex data into actionable business insights and strategic recommendations.
• Experience with A/B testing methodologies and conversion rate optimization techniques.
• Excellent communication and presentation skills, with the ability to articulate findings to both technical and non-technical audiences.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance in Sunderland .
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for career advancement and professional development.
• A collaborative and analytical work culture focused on data-driven decision-making.