Senior E-commerce Marketing Manager

About the Role

Our client is seeking a seasoned Senior E-commerce Marketing Manager to lead their digital marketing efforts from their office in Leeds , with a hybrid working arrangement. This pivotal role involves developing and executing comprehensive marketing strategies that drive profitable growth across all online channels, with a strong emphasis on social media engagement and conversion optimization. You will manage a team, oversee budgets, and work cross-functionally to ensure a seamless customer journey from discovery to purchase, making a significant impact on the company's market position.

Key Responsibilities

• Develop and implement strategic marketing plans for the e-commerce business, focusing on customer acquisition, retention, and lifetime value.
• Oversee and direct social media strategy, content creation, community management, and paid social advertising campaigns.
• Manage the digital marketing budget, allocating resources effectively across channels to maximize ROI and achieve sales targets.
• Lead, mentor, and develop a team of marketing professionals, fostering a high-performance culture.
• Analyze market trends, customer behavior, and campaign performance data to identify new opportunities and optimize marketing initiatives.
• Collaborate with website development, merchandising, and customer service teams to ensure a cohesive and exceptional online customer experience.

Requirements

• Minimum of 5 years of progressive experience in e-commerce marketing, with at least 2 years in a management role.
• Proven track record of successfully developing and executing data-driven digital marketing strategies that have driven significant revenue growth.
• Extensive knowledge of social media marketing, SEO, SEM, email marketing, and affiliate marketing.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar tools.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary and bonus structure.
• Hybrid working model enabling flexibility while fostering team collaboration in Leeds .
• Comprehensive health, dental, and vision insurance plans.
• Significant opportunities for career advancement and professional development.
• A vibrant company culture with a focus on innovation and results.