Senior E-commerce Social Media Strategist

About the Role

Our client is seeking a highly experienced and strategic Senior E-commerce Social Media Strategist to lead their digital engagement efforts, working remotely from Cardiff or anywhere in the UK. This pivotal role involves crafting and implementing cutting-edge social media strategies that directly support and amplify our e-commerce business objectives. You will be instrumental in driving brand awareness, customer acquisition, and loyalty through innovative digital campaigns across all relevant social platforms. As a remote-first position, we value proactive communication, self-discipline, and a strong ability to collaborate effectively within a distributed team environment, ensuring maximum impact on our online sales and brand perception.

Key Responsibilities

• Develop and oversee the execution of comprehensive, data-driven social media strategies tailored to e-commerce growth.
• Lead the content creation process, ensuring all output is on-brand, engaging, and optimized for conversion across platforms like Instagram, Facebook, Pinterest, and TikTok.
• Manage and scale paid social media advertising budgets, focusing on ROI, customer acquisition cost, and lifetime value.
• Utilize advanced analytics to track, analyze, and report on social media performance, providing actionable insights and strategic recommendations.
• Stay at the forefront of social media trends, platform updates, and e-commerce innovations, proactively identifying new opportunities.
• Mentor and guide junior members of the marketing team, fostering a culture of continuous learning and high performance.

Requirements

• 5+ years of experience in social media marketing, with a significant focus on e-commerce and direct-to-consumer (DTC) brands.
• Demonstrated success in developing and executing social media strategies that resulted in measurable sales growth.
• Expertise in paid social advertising platforms (Facebook Ads Manager, TikTok Ads Manager, etc.) and optimization techniques.
• Advanced proficiency with social media analytics, reporting tools, and e-commerce metrics.
• Exceptional understanding of content strategy, community management, and influencer marketing.
• Strong leadership qualities and the ability to manage projects effectively in a remote setting.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote position, offering exceptional work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave allowance.
• Budget for professional development and online learning resources.