Senior E-commerce Social Media Strategist

About the Role

Our client is seeking an experienced and strategic Senior E-commerce Social Media Strategist to lead the development and execution of cutting-edge social media initiatives. This role is critical in driving brand awareness, customer acquisition, and revenue growth for our e-commerce operations. As a fully remote position, you will have the autonomy to innovate and collaborate with a dispersed team, leveraging data-driven insights to shape our online narrative. You will be at the forefront of defining our social media presence, ensuring it resonates with target audiences and supports our ambitious business goals, all while working from your preferred location.

Key Responsibilities

• Develop and oversee the implementation of innovative, long-term social media strategies to enhance brand visibility and drive e-commerce sales.
• Lead the creation of high-impact, data-informed content plans across all relevant social media channels, including emerging platforms.
• Analyze complex social media data, identifying key trends, customer behaviors, and competitive insights to inform strategic decisions.
• Manage and mentor a team of social media specialists, fostering a culture of creativity, collaboration, and continuous improvement.
• Develop and manage budgets for paid social media campaigns, optimizing for maximum ROI and conversion rates.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure cohesive brand messaging and campaign alignment.

Requirements

• Extensive experience (5+ years) in social media strategy, with a significant focus on e-commerce and direct-to-consumer brands.
• Proven track record of developing and executing successful, large-scale social media campaigns that achieve measurable business outcomes.
• Deep understanding of social media analytics, reporting, and audience segmentation.
• Exceptional leadership and communication skills, with the ability to inspire and guide a remote team.
• Proficiency in social media management tools, content creation software, and advertising platforms.
• Must be comfortable working in a completely remote setting and able to manage your own schedule effectively.

Benefits

• Highly competitive salary package.
• Comprehensive health and wellness benefits.
• Generous professional development budget for courses and conferences.
• Opportunity to shape the social media strategy of a growing e-commerce business.
• A flexible, remote-first work environment with a focus on work-life balance.