Senior Manager, Media

The Senior Manager, Media Operations plays a central role within the GB IMX team, supporting the planning, activation, governance, optimization, and operational excellence of media investments across the Coca-Cola portfolio. This role partners closely with Brand, Commercial, Strategy, Finance, agencies, platform partners, and bottling stakeholders to ensure media investments are effective, efficient, measurable, and future fit. Reporting to the Senior Director, IMX, this role combines operational rigor with modern media capability building. The Senior Manager will help drive excellence across media governance, performance management, investment tracking, data utilization, and agency operations while evolving ways of working to leverage automation, AI enabled tooling, dashboards, and agentic workflows. This role requires someone who is highly analytical, operationally disciplined, digitally fluent, and comfortable working hands-on with media systems, reporting environments, and cross-channel performance data to generate actionable insights and recommendations., Media Operations & Delivery

Media Operations & Delivery

• Support the Director, Media in the development and execution of media operations governance, workflows, and activation routines across the GB portfolio.
• Partner with Connections, Brand, Social, Commerce, and agency teams to ensure media plans are delivered accurately, efficiently, and on time across paid, owned, earned, and shared channels.
• Coordinate campaign setup, approvals, timelines, asset readiness, investment tracking, and operational delivery across multiple stakeholders and agencies.
• Maintain strong operational oversight of media plans and executions across TV, OOH, Audio, Digital, Programmatic, Social, Search, Retail Media, and emerging channels.
• Ensure operational compliance with Responsible Marketing Policy, data privacy, legal, finance, and SRA requirements.

Media Investment & Performance Management

• Manage and monitor media investment reporting across brands, including actual versus planned spend, invoice governance, PO approvals, buying order validation, and budget tracking in partnership with Finance and agencies.
• Oversee media investment accuracy, financial reconciliation, and audit support processes to ensure operational compliance and value delivery.
• Track and monitor media effectiveness KPIs, campaign delivery metrics, and operational performance indicators.
• Support post-campaign reporting and performance reviews, connecting media outputs to business and brand outcomes where possible.
• Identify optimization opportunities through data analysis, reporting dashboards, media tools, and performance diagnostics.

Data, Tools & Agentic Ways of Working

• Operate hands-on within media dashboards, reporting systems, analytics tools, and workflow platforms to evaluate campaign performance, identify trends, and generate actionable insights.
• Leverage AI enabled tools, automation solutions, and emerging agentic workflows to improve operational efficiency, reporting quality, and decision making speed.
• Partner with agencies, platform partners, and internal teams to evolve media processes and integrate more advanced measurement, workflow automation, and intelligence capabilities.
• Support adoption of modern marketing tools and ways of working across the IMX ecosystem.
• Continuously evaluate opportunities to simplify workflows, reduce manual effort, and improve visibility through connected data and systems.

Agency & Partner Management

• Support day to day management of media agencies and external operational partners, ensuring delivery against agreed timelines, processes, KPIs, and governance requirements.
• Coordinate with platform and media partners to ensure access to innovation opportunities, beta products, testing frameworks, and operational best practices.
• Help establish clear operational rhythms, reporting structures, escalation processes, and performance routines across agency partners.

Cross Functional Collaboration

• Work closely with Social, Influencer, Experiential, PR, Commerce, and Brand teams to ensure media operations are integrated across the broader IMX agenda.
• Partner with Insights and Analytics teams to strengthen reporting frameworks, measurement capabilities, and data utilization.
• Support communication routines with bottling partners and key commercial stakeholders where required.

Act as a collaborative operational lead across multiple stakeholders in a matrixed environment.
7-10+ years of experience across media operations, media planning, activation, digital media, or marketing operations.

Strong understanding of the UK media landscape across traditional and digital channels.

Experience working within media agencies, FMCG organizations, platform environments, or integrated marketing teams preferred.

Experience managing media budgets, operational governance, invoicing, reporting, and campaign delivery processes.

Hands‑on experience working with reporting tools, dashboards, digital platforms, analytics environments, or media technology systems.

Ways of Working

• Strong analytical and operational mindset with excellent attention to detail.
• Comfortable working with complexity, ambiguity, and fast-moving business priorities.
• Able to balance strategic understanding with hands‑on execution and operational delivery.
• Strong collaboration and stakeholder management skills within matrix organizations.
• Curious and adaptive mindset with interest in AI, automation, agentic workflows, and emerging marketing technologies.

Knowledge & Capability Requirements Strong knowledge of:

• Media planning, activation, and campaign operations
• Digital and performance media ecosystems
• Media finance governance and budget tracking
• Marketing analytics, dashboards, and reporting frameworks
• Programmatic, paid social, search, and retail media environments
• AI enabled marketing operations and workflow automation
• Integrated marketing and IMX ways of working
• Cross functional stakeholder and agency management

Advanced Excel and familiarity with visualization/reporting tools (e.g. Power BI, Tableau, platform dashboards) preferred

Media is one of the most critical growth drivers within the IMX (integrated marketing experience) ecosystem - connecting our brands with consumers through culturally relevant, data driven, and commercially effective experiences across the full funnel.

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