Senior Media Strategist

About the Role

Our client is looking for a strategic and innovative Senior Media Strategist to join their busy media and PR department based in Coventry . This role involves devising and executing cutting-edge media campaigns that drive brand awareness and engagement for a variety of clients. You will be a key player in analyzing market trends, identifying target audiences, and recommending the most effective media channels to achieve campaign goals. This hybrid position offers a blend of in-office collaboration and remote flexibility, enabling you to contribute effectively within a dynamic and results-oriented team environment.

Key Responsibilities

• Develop comprehensive media plans aligned with client marketing objectives and budgets.
• Analyze media data, market research, and campaign performance to optimize strategies.
• Negotiate and secure advertising space and placements across traditional and digital media.
• Build and nurture relationships with media vendors and partners.
• Oversee the execution of media campaigns, ensuring timely delivery and optimal results.
• Provide strategic guidance and insights to account management and creative teams.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 5 years of experience in media planning and buying, with a strong understanding of the UK media landscape.
• Demonstrated success in developing and executing integrated media campaigns.
• Proficiency with media planning software and analytics tools.
• Excellent analytical, negotiation, and presentation skills.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for professional growth and development.
• Dynamic and collaborative workplace culture.