Senior Media Strategist

About the Role

Our client is looking for a seasoned Senior Media Strategist to join their vibrant team in Coventry . This role is central to designing and executing innovative media strategies that align with organizational objectives and target audience engagement. You will play a key role in identifying new media opportunities, managing campaign budgets, and analyzing performance metrics to ensure maximum impact. The ideal candidate is a forward-thinking individual with a deep understanding of the media landscape and a proven track record of delivering successful, data-driven media plans that elevate brand presence.

Key Responsibilities

• Develop, implement, and optimize integrated media strategies across traditional and digital channels.
• Conduct thorough market research and audience analysis to inform strategic planning.
• Manage relationships with media partners, agencies, and vendors to secure optimal placements.
• Oversee campaign execution, ensuring adherence to timelines and budgets.
• Analyze campaign performance data, providing insights and recommendations for improvement.
• Stay abreast of emerging media trends, technologies, and best practices.

Requirements

• Extensive experience in media strategy and planning, preferably in an agency or client-side role.
• Strong analytical skills with proficiency in media planning and analytics software.
• Demonstrated ability to develop and present strategic recommendations.
• Excellent negotiation and communication skills.
• Proven track record of managing complex media campaigns.
• Bachelor's degree in Marketing, Communications, or a related discipline.

Benefits

• Attractive salary package commensurate with experience.
• Opportunity to work with a diverse portfolio of clients and projects.
• Generous holiday allowance and company pension scheme.
• Professional development opportunities and workshops.
• Collaborative office environment located in Coventry .