Senior Media Strategist

About the Role

Our client is looking for a strategic and analytical Senior Media Strategist to join their team in Birmingham . This role is pivotal in developing and executing cutting-edge media plans that align with client objectives and deliver measurable results. You will be responsible for identifying key media opportunities, managing campaign budgets, and optimizing performance across traditional and digital channels. We seek a forward-thinking individual who understands the evolving media landscape and can provide insightful guidance to clients and internal teams, working collaboratively in our office environment to foster innovation and achieve campaign success.

Key Responsibilities

• Develop integrated media strategies tailored to specific client goals and target audiences.
• Plan, negotiate, and execute media buys across a range of platforms, including digital, social, print, and broadcast.
• Analyze campaign performance data, identify key insights, and provide recommendations for optimization.
• Stay abreast of new media trends, technologies, and best practices to ensure strategies remain innovative.
• Manage client relationships, presenting media plans and performance reports with clarity and confidence.
• Collaborate with creative, account management, and analytics teams to ensure seamless campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 6 years of experience in media planning and buying, preferably within an agency setting.
• Proven track record of developing successful media strategies for diverse clients.
• Strong analytical skills and proficiency with media planning and analytics software.
• Excellent presentation and negotiation abilities.
• Commitment to working from our Birmingham office to foster team collaboration.

Benefits

• Competitive salary commensurate with experience.
• Performance-based bonuses.
• Full health, dental, and vision insurance.
• Generous holiday allowance and company pension scheme.
• Access to ongoing professional development and training programs.