Senior Media Strategist

About the Role

Our client is looking for a highly strategic and experienced Senior Media Strategist to join their fully remote team, based in the Birmingham area. This role is critical for developing and executing innovative media plans that align with client objectives and drive measurable results. You will leverage your deep understanding of the media landscape, including digital, social, and traditional channels, to create impactful campaigns. This is a fantastic opportunity to work independently, collaborate with a distributed team of experts, and influence media strategies for a diverse range of clients from the comfort of your home office. You'll be at the forefront of media innovation, shaping how our clients connect with their audiences.

Key Responsibilities

• Develop comprehensive, data-driven media strategies across various platforms (digital, social, print, broadcast).
• Analyze campaign performance, identify key insights, and optimize strategies for maximum ROI.
• Manage client relationships, providing expert advice and regular performance updates.
• Stay abreast of the latest media trends, tools, and technologies to ensure innovative campaign execution.
• Collaborate effectively with creative, analytics, and account management teams in a virtual environment.
• Oversee budget allocation and ensure campaigns are delivered on time and within scope.

Requirements

• Minimum of 7 years of experience in media planning and strategy, with a focus on digital media.
• Proven ability to develop and execute successful integrated media campaigns.
• Strong analytical skills with proficiency in media research tools and analytics platforms.
• Excellent client-facing communication and presentation skills.
• Experience managing cross-functional remote teams and projects effectively.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Fully remote work arrangement with flexible working hours.
• Comprehensive health, dental, and vision insurance benefits.
• Generous allowance for home office setup and professional development.
• Collaborative and supportive virtual team culture with opportunities for career advancement.