Senior Media Strategist

About the Role

Our client is seeking a highly analytical and creative Senior Media Strategist to join their fully remote team, supporting operations based out of Birmingham . In this pivotal role, you will be responsible for designing and implementing innovative media campaigns that drive engagement and achieve client objectives. You will work closely with clients to understand their needs and translate them into actionable media plans, leveraging data to inform your decisions and optimize campaign performance. This is an ideal opportunity for a seasoned media professional who thrives in a remote environment and is passionate about delivering measurable results.

Key Responsibilities

• Develop and present integrated media strategies across various channels, including digital, social, and traditional media.
• Conduct in-depth market research and competitive analysis to identify new opportunities and target audiences.
• Manage media budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with creative and content teams to ensure campaign messaging is compelling and aligned with client goals.
• Analyze campaign performance data, generating insightful reports and actionable recommendations for continuous improvement.
• Stay abreast of the latest media trends, technologies, and best practices to maintain a competitive edge.

Requirements

• Minimum of 6 years of experience in media planning and strategy, with a strong focus on campaign execution.
• Proven track record of developing and managing successful integrated media campaigns for diverse clients.
• Proficiency in using media planning tools and analytics platforms (e.g., Google Analytics, DCM, social media analytics).
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent communication and presentation skills, comfortable interacting with clients remotely.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Benefits

• Competitive annual salary with potential for bonuses based on performance.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development and training opportunities.
• Opportunity to work with a diverse portfolio of clients and lead impactful campaigns.