Senior Media Strategist

About the Role

Our client is seeking a highly experienced and data-driven Senior Media Strategist to join their dynamic team in Birmingham, West Midlands, UK . This role is crucial for developing and executing cutting-edge media campaigns that drive significant audience engagement and brand awareness. You will be responsible for analysing market trends, identifying strategic opportunities, and crafting integrated media plans that resonate with target demographics. This is an exciting opportunity to shape impactful campaigns and contribute to the continued success of a forward-thinking organization in the competitive media sector.

Key Responsibilities

• Develop comprehensive media strategies and campaign plans across various channels.
• Conduct in-depth market research and competitor analysis to identify emerging trends and opportunities.
• Manage media budgets effectively, optimizing spend for maximum ROI.
• Collaborate with creative teams to ensure campaign messaging is compelling and aligned with brand identity.
• Oversee the execution of media campaigns, ensuring timely and successful implementation.
• Measure and report on campaign performance, providing actionable insights for future strategies.

Requirements

• Minimum of 7 years of experience in media strategy , advertising, or a closely related field.
• Proven ability to develop and manage integrated media plans for diverse campaigns.
• Strong analytical skills with expertise in media metrics and performance analysis.
• Excellent understanding of digital and traditional media channels.
• Demonstrated leadership skills and experience managing project teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• A competitive salary package commensurate with experience.
• Generous pension scheme and life assurance.
• Access to continuous professional development and training programs.
• A vibrant and collaborative work environment in the heart of Birmingham .
• Opportunities for career progression within a leading media company.