Senior Paid Search Specialist - Performance Marketing, UK & US

Senior Paid Search Specialist - Performance Marketing, UK & US

Salary up to £65k plus generous performance bonus

Remote or Hybrid, Chichester West Sussex

About Us

We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and book in tens of thousands of vehicles over the same period through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide.

Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. That gives us both security and momentum – and yet, despite our size, we have kept the excitement, energy and ambition of a startup.

Our team is collaborative, ambitious and relentlessly driven to be the best and most exciting place to work in our sector.

Our aim is bold: to build a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities, and as we scale, so too will our donations.

We offer a great base salary but the real game changer is what comes over the longer term. Because of the huge opportunity for growth in the US, we intend to explore opportunities to provide equity in the business for those who make an exceptional impact in driving this expansion.

We want the people who help us achieve our most ambitious goals to share directly in the value they create. This can result in genuinely life-changing benefits as the company continues its growth journey.

About The Role

We are looking for an exceptional, hands-on Senior Paid Search Specialist to support our Head of PPC in managing and optimising substantial Google Ads budgets, with a particular focus on Search and Performance Max. You'll work closely together to identify opportunities, improve campaign performance and drive measurable commercial results.

Reporting to the Head of PPC, you will work closely together across our paid media activity, with significant autonomy and ownership of your own areas. We are looking for an exceptional, hands-on specialist who can independently identify opportunities, challenge existing approaches constructively and deliver measurable improvements in performance.

You will have real autonomy over campaign performance and budget allocation across several high-spend acquisition channels. We want someone who sets the pace, identifies opportunities and acts on them rather than waiting for direction.

What You'Ll Own

Paid Media Management

● Assist to manage substantial budgets (£3M+ annually) across Google Ads, Meta, TikTok, Microsoft Ads and Reddit, working closely with the Head of Paid Media.

● Lead all Paid Social campaigns, with a strong grasp of platform -specific audience mechanics, creative best practices and algorithm behaviour.

● Build, launch and optimise campaigns end -to-end, from strategy through to post -campaign analysis.

● Monitor daily performance across all channels, making real -time decisions on budget allocation, bid strategy and creative rotation.

● Hit and improve KPIs including CPL, CPA, CPC, CTR, RoAS and lead volume targets.

● Stay ahead of platform updates, beta features and new ad formats — and bring useful ones into the test plan.

Analytics & Insight

● Work closely with our sales and data teams to optimise campaigns based on actual commercial outcomes, including lead quality, booking conversion rates, cost per booking and profitability, rather than simply cost per lead.

● Dive deep into campaign data at the creative, audience, placement and platform level to keep activity on track and drive consistent improvements.

● Own conversion tracking and attribution setup using GA4, Google Tag Manager, UTMs and platform pixels, including troubleshooting when data doesn't look right.

● Translate performance data into clear, actionable insights and communicate them succinctly.

● Produce regular performance reports with narrative and context.

● Identify trends, anomalies and opportunities proactively and bring recommendations to the table.

● Testing & Experimentation

● Design, build and analyse A/B tests and multivariate experiments across creative, copy, audiences and landing pages.

● Lead incrementality testing to understand the true contribution of paid channels to lead generation.

● Maintain a structured test -and-learn roadmap and share findings across the wider marketing team.

● Use broad audience strategies where appropriate to improve delivery efficiency and reduce restrictions from over-segmentation.

Speed & Execution

● Act quickly on insights, with the ability to implement changes and iterate at pace.

● Manage multiple campaigns and priorities simultaneously across markets and platforms.

● Take ownership of day -to-day performance with high -degree of individual accountability.

Experience & Skills

Essential

● 6 - 8 years hands -on paid media experience, ideally within a lead generation environment.

● Proven track record of managing multi -million -pound annual ad spend and reducing CPA / CPL while scaling volume.

● A proven track record of independently identifying and resolving performance issues within substantial Google Ads accounts, with demonstrable improvements in lead generation efficiency and commercial results.

● Deep expertise in Meta Ads Manager and TikTok Ads Manager, campaign structure, optimisation levers and creative strategy.

● Strong and hands -on working knowledge of Google Ads across Search, Display and Performance Max.

● Hands -on with GA4, Google Tag Manager — comfortable implementing tracking, not just reading it.

● Highly numerate with strong Excel / Google Sheets skills; able to build your own reports and analyse data independently.

● Naturally curious and data -driven, with a genuine interest in what makes campaigns work.

● Detail -oriented while maintaining sight of the bigger picture.

● Proactive and solutions-focused: identifies opportunities and issues early, investigates them thoroughly and brings clear recommendations rather than simply presenting data or problems.

● Clear communicator who can present performance data and strategic recommendations with confidence.

● Comfortable with ambiguity and able to work at pace in a scaling business.

● Highly driven and ambitious, with the energy and appetite to make a visible impact in a fast-growing international business.

Desirable

● Multi -channel breadth; exposure to Microsoft Ads, Reddit Ads or other emerging platforms is a real plus.

● Direct experience running paid media and paid social campaigns in the US market.

● Background in lead generation, including CPL and margin optimisation and lead quality analysis.

● Experience working across lead gen environments.

● Comfort with data analysis, working with large datasets or attribution modelling.

● Experience managing campaigns at agency level (multi -client) as well as in -house.

What Success Looks Like

● Within 45 days: fully across all active accounts, tracking validated, baseline performance documented.

● Within 90 days: measurable CPA / CPL reduction, structured test -and-learn roadmap in motion, paid social

● Performing at or above target.

● Within 12 months: a trusted senior member of the paid media function, working closely with the Head of PPC while independently driving meaningful improvements in volume, efficiency and commercial performance.

This is a hands-on role for someone ambitious about what they can achieve, who wants genuine ownership and expects to be judged by measurable commercial results rather than activity.

Benefits

● Contributory pension package.

● Wellbeing and employee support programme.

● Discounted gym memberships and GP service.

● Retail and leisure discounts.

● Regular social events.

● Free Food Fridays and fresh fruit for onsite employees

● Free on-site parking.

● Discounted garage services.

● Counselling and financial assistance helplines