Senior PR Manager

About the Role

Our client is seeking an experienced and strategic Senior PR Manager to lead impactful public relations campaigns from their Leicester office. This pivotal role involves developing and executing comprehensive PR strategies that enhance brand reputation, drive media engagement, and support key business objectives. You will manage a portfolio of clients across various sectors, ensuring consistent messaging and impactful storytelling that resonates with target audiences and stakeholders. This is an exciting opportunity to join a dynamic team and make a significant contribution to client success, fostering strong media relationships and navigating the evolving PR landscape with creativity and insight.

Key Responsibilities

• Develop and implement innovative public relations strategies and campaign plans tailored to client needs.
• Manage day-to-day client relationships, acting as the primary point of contact and trusted advisor.
• Craft compelling press releases, media pitches, and other PR collateral for diverse media outlets.
• Secure positive media coverage across print, broadcast, and online channels, building strong relationships with journalists and influencers.
• Monitor media coverage, analyze campaign performance, and provide insightful reports to clients, recommending strategic adjustments as needed.
• Oversee and mentor junior PR team members, fostering a collaborative and high-performing team environment.

Requirements

• Proven track record with at least 5 years of experience in a Public Relations or communications role, ideally within an agency setting.
• Demonstrated success in developing and executing successful PR campaigns and securing significant media placements.
• Excellent written and verbal communication skills, with a talent for persuasive storytelling and media pitching.
• Strong understanding of the UK media landscape and established relationships with key journalists and influencers in relevant sectors.
• Proficiency in PR measurement tools and analytics platforms.
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

Benefits

• Competitive salary package commensurate with experience.
• Hybrid working model offering flexibility between office and remote work.
• Opportunities for professional development and continuous learning.
• Generous annual leave allowance and company pension scheme.
• A vibrant and supportive work environment with a focus on collaboration and innovation in Leicester .