Senior PR Manager

About the Role

Our client is seeking an experienced and dynamic Senior PR Manager to lead their communications strategy from their Leicester office. This pivotal role involves developing and executing innovative PR campaigns that enhance brand visibility and reputation across traditional and digital media landscapes. You will be instrumental in shaping the public narrative, managing media relations, and driving impactful storytelling for a diverse range of clients. This is an exciting opportunity for a seasoned professional to make a significant impact, working within a supportive agency environment that fosters creativity and strategic thinking, contributing directly to client success and agency growth.

Key Responsibilities

• Develop and implement comprehensive public relations strategies aligned with client objectives.
• Cultivate and maintain strong relationships with journalists, media outlets, and key influencers.
• Craft compelling press releases, media kits, and other PR materials for diverse audiences.
• Oversee media monitoring, analysis, and reporting to track campaign performance and identify opportunities.
• Manage crisis communications and provide strategic counsel to clients during sensitive situations.
• Mentor junior PR team members and foster a collaborative, high-performing team environment.

Requirements

• Minimum of 7 years of experience in public relations, agency or in-house.
• Proven track record of successfully managing PR campaigns and achieving media coverage.
• Excellent written and verbal communication skills, with a flair for persuasive writing.
• Strong understanding of media relations, social media, and digital PR strategies.
• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Demonstrated ability to think strategically and manage multiple projects simultaneously.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits package.
• Generous annual leave allowance and public holiday recognition.
• Opportunities for professional development and career advancement within the agency.