Senior SEO Specialist

About the Role

Our client is looking for a data-driven and analytical Senior SEO Specialist to join their marketing team in Portsmouth . This role is vital for enhancing organic search visibility, driving qualified traffic, and improving website performance. You will be responsible for developing and implementing advanced SEO strategies, conducting in-depth analysis, and collaborating with content and development teams to ensure best practices are followed. This is an excellent opportunity for an experienced SEO professional to lead key initiatives and make a tangible impact on online growth.

Key Responsibilities

• Develop and execute comprehensive Search Engine Optimization (SEO) strategies to improve organic search rankings and website traffic.
• Conduct keyword research, competitive analysis, and technical SEO audits to identify opportunities and potential issues.
• Optimize website content, meta descriptions, and site architecture for search engines.
• Monitor and report on SEO performance metrics, providing actionable insights and recommendations for improvement.
• Collaborate with content creators and developers to implement SEO best practices across the website and digital assets.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.

Requirements

• 4+ years of experience in SEO, with a proven track record of improving organic search performance.
• In-depth knowledge of SEO tools and platforms (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
• Strong understanding of technical SEO, on-page optimization, and off-page strategies.
• Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Experience with website analytics and reporting.
• Proficiency in communicating SEO strategies and results to non-technical stakeholders.

Benefits

• Competitive annual salary and potential for performance-based incentives.
• A full-time, permanent role based in our Portsmouth office.
• Comprehensive health, dental, and vision insurance.
• Generous holiday allowance and company pension scheme.
• Opportunities for continuous learning and professional development in the SEO field.
• A collaborative and supportive team culture within a dynamic company.