Senior SEO Specialist

About the Role

Our client is seeking an analytical and results-driven Senior SEO Specialist to optimize their online visibility and drive organic traffic from their base in Portsmouth . You will be responsible for developing and implementing advanced SEO strategies, conducting in-depth keyword research, and analyzing performance data to improve search engine rankings and website authority. This role requires a proactive individual with a deep understanding of SEO best practices and algorithm updates to ensure sustained organic growth. Join a dedicated team where your expertise in search engine optimization will directly impact business success.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO initiatives.
• Conduct in-depth keyword research, competitor analysis, and content gap analysis to identify optimization opportunities.
• Monitor and analyze website performance using tools like Google Analytics and SEMrush, reporting on key SEO metrics.
• Implement technical SEO improvements to enhance website crawlability, indexability, and site speed.
• Stay up-to-date with the latest search engine algorithm changes and industry trends, adapting strategies accordingly.

Requirements

• 4+ years of dedicated experience in SEO, with a proven track record of improving search rankings and organic traffic.
• Expertise in technical SEO, content optimization, link building, and local SEO strategies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong analytical skills and the ability to interpret complex data to derive actionable insights.
• Excellent communication skills, with the ability to explain technical SEO concepts to non-technical stakeholders.

Benefits

• A competitive salary based on experience and expertise.
• The opportunity to work in a key role within a growing digital team in Portsmouth .
• Access to industry-leading SEO software and training resources.
• A comprehensive benefits package including health insurance.
• A collaborative and supportive work culture that encourages innovation and professional development.