Senior SEO Specialist

About the Role

Our client is seeking a highly analytical and results-driven Senior SEO Specialist to enhance their online visibility and drive organic growth from their base in Portsmouth . This role is pivotal in developing and executing advanced search engine optimization strategies to improve website rankings, traffic, and conversions. You will work closely with the marketing team to ensure all digital initiatives are SEO-optimized. This is an excellent opportunity for an experienced SEO professional to take ownership of critical SEO projects, mentor junior team members, and make a significant impact on the company's digital presence in Hampshire , with the flexibility of a hybrid work setup.

Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies, including on-page, off-page, and technical SEO.
• Conduct in-depth keyword research, competitor analysis, and site audits to identify opportunities for improvement.
• Optimize website content, meta tags, and site structure for search engines and user experience.
• Build and execute link-building strategies to enhance domain authority and website credibility.
• Monitor and analyze website traffic, rankings, and other SEO metrics using tools like Google Analytics and SEMrush.
• Stay current with search engine algorithms, industry trends, and best practices to ensure strategy effectiveness.

Requirements

• Minimum of 5 years of professional experience in Search Engine Optimization (SEO), with a proven track record of improving search rankings and organic traffic.
• In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Strong understanding of technical SEO, including site speed optimization, crawlability, and indexation.
• Proficiency in keyword research, content optimization, and link-building strategies.
• Excellent analytical skills and the ability to interpret complex data to provide actionable insights.
• Strong communication and project management skills, with the ability to collaborate effectively with cross-functional teams.

Benefits

• Competitive annual salary and performance-related bonuses.
• Hybrid working model offering flexibility for employees in the Portsmouth area.
• Comprehensive health, dental, and vision insurance coverage.
• Generous holiday allowance and paid sick leave.
• Access to training, conferences, and resources for continuous professional development in SEO.