Senior Social Media Executive

About the Role

Our client is searching for a highly creative and strategic Senior Social Media Executive to enhance their brand's online presence from their offices in Newcastle upon Tyne . This role is critical for developing and executing engaging social media campaigns that resonate with target audiences, build brand loyalty, and drive measurable business outcomes. You will be at the forefront of social media trends, transforming insights into impactful strategies and leading a small team to achieve ambitious growth targets within a supportive and innovative company culture.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing objectives.
• Create, curate, and manage engaging and high-quality content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for industry trends, conversations, and user-generated content, responding promptly to inquiries and comments.
• Analyze social media performance metrics, providing regular reports with insights and recommendations for optimization.
• Manage paid social media advertising campaigns, including budget allocation, targeting, and A/B testing.
• Collaborate with internal teams, including content creators and designers, to ensure cohesive brand messaging.

Requirements

• Proven experience as a Social Media Executive or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Excellent content creation skills, including copywriting and basic visual content production.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong understanding of digital marketing principles and how social media integrates with other channels.
• Experience managing paid social campaigns and understanding of ad platforms.

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work with a leading brand in Newcastle upon Tyne .
• Comprehensive private health insurance.
• Generous holiday allowance and company pension scheme.
• A vibrant and collaborative team environment fostering creativity and innovation.