Senior Social Media Manager

About the Role

Our client is seeking a creative and strategic Senior Social Media Manager to elevate their brand presence across all social platforms in Portsmouth . This role is responsible for developing and executing innovative social media strategies, managing content calendars, engaging with online communities, and driving measurable results. You will lead social media initiatives, analyse performance metrics, and stay ahead of emerging trends. This is an exceptional opportunity for a seasoned social media expert to shape brand voice and build impactful online communities.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing objectives and brand voice.
• Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging content, including text, images, and video, that resonates with target audiences.
• Monitor social media channels for trends, conversations, and opportunities for engagement, responding promptly to comments and messages.
• Analyse social media performance metrics, generate reports, and provide insights for campaign optimisation.
• Collaborate with marketing, PR, and customer service teams to ensure cohesive brand messaging and integrated campaigns.
• Manage social media advertising campaigns, optimising for reach, engagement, and conversions.

Requirements

• 5+ years of experience in social media management, with a proven track record of developing and executing successful strategies.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement and growth.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong content creation and copywriting skills, with an eye for visual aesthetics.
• Excellent understanding of social media advertising and campaign management.
• Demonstrated ability to analyse data, generate insights, and make data-driven decisions.

Benefits

• Competitive salary and bonus structure.
• Fully remote working options with flexible hours.
• Generous allowance for professional development and social media tools.
• Comprehensive health and dental benefits package.
• A creative and collaborative team environment focused on innovation and brand storytelling.