Senior Social Media Strategist - Remote

About the Role

Our client is looking for an experienced and visionary Senior Social Media Strategist to join their fully remote team, based in the Newcastle upon Tyne area but operating entirely online. This role is central to shaping and elevating the brand's voice and engagement across all digital social touchpoints. You will be responsible for developing cutting-edge strategies that not only increase reach and interaction but also directly contribute to business objectives. This is a fantastic opportunity for a seasoned professional who thrives in a distributed work environment and is passionate about pioneering new approaches to social media marketing, working independently while collaborating effectively with a geographically dispersed team.

Key Responsibilities

• Design and execute innovative, long-term social media strategies aligned with overarching marketing and business goals.
• Lead the creation of engaging and high-impact content calendars across platforms like Twitter, Instagram, Facebook, LinkedIn, and emerging channels.
• Monitor social media trends, competitor activities, and audience sentiment to identify new opportunities and potential risks.
• Utilize advanced analytics to track campaign performance, derive deep insights, and provide data-driven recommendations for optimization.
• Collaborate closely with content creators, marketing teams, and product specialists to ensure brand consistency and message resonance.
• Act as a subject matter expert, mentoring junior team members and staying at the forefront of social media best practices and platform updates.

Requirements

• Minimum of 5 years of progressive experience in social media strategy and management, preferably in a senior capacity.
• Proven track record of developing and implementing successful social media campaigns with measurable ROI.
• Expertise in using social media analytics tools (e.g., Sprout Social, Hootsuite Analytics, native platform insights) and interpreting complex data.
• Exceptional understanding of all major social media platforms, their algorithms, and audience behaviors.
• Strong strategic thinking, creative problem-solving abilities, and excellent written and verbal communication skills.
• Experience working in a fully remote setting and managing projects across different time zones is highly desirable.

Benefits

• Highly competitive salary with potential for annual bonuses.
• Fully remote working arrangement, offering ultimate flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and online courses.
• Opportunity to work with a forward-thinking company at the cutting edge of digital marketing.