Senior Social Media Strategist

About the Role

Our client is seeking a strategic and creative Senior Social Media Strategist to lead our social media presence. This is an exciting opportunity to shape our brand's narrative and engage with our community across all major social platforms. This role is office-based in our dynamic Newcastle upon Tyne location, fostering a collaborative environment where innovation thrives. You will be responsible for developing cutting-edge strategies that enhance brand visibility, drive engagement, and support overarching marketing objectives, ensuring our brand resonates effectively with our target audience.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals and brand voice.
• Manage day-to-day operations of all social media accounts, including content creation, scheduling, and community management.
• Monitor social media trends, competitor activity, and platform updates to identify new opportunities.
• Analyze social media performance using key metrics and provide regular reports with actionable insights.
• Collaborate with cross-functional teams, including marketing, PR, and product development, to ensure consistent messaging.

Requirements

• 5+ years of experience in social media management, with a proven track record of growing social communities.
• Deep understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Excellent written and verbal communication skills, with a strong ability to craft engaging content.
• Demonstrated ability to develop and implement successful social media campaigns from conception to completion.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health and dental insurance packages.
• Opportunities for career advancement and professional development.
• A vibrant and collaborative office culture in Newcastle upon Tyne .
• Generous paid time off and company holidays.