Senior Social Media Strategist

About the Role

Our client is seeking a highly strategic and experienced Senior Social Media Strategist to lead their digital communication efforts, working in a fully remote capacity. This senior role demands a visionary leader who can develop and implement cutting-edge social media strategies that align with business objectives, enhance brand reputation, and drive measurable engagement and conversions. You will be responsible for analyzing complex data, identifying key trends, and translating insights into actionable plans that elevate our client's presence across all relevant social platforms. The ideal candidate is a thought leader in the social media space, with a proven track record of success in managing high-impact campaigns and mentoring teams in a distributed setting. This is a critical position offering significant influence and autonomy.

Key Responsibilities

• Develop and execute comprehensive, long-term social media strategies that support overall marketing and business goals.
• Lead the ideation, creation, and implementation of innovative social media campaigns across platforms such as LinkedIn, Twitter, Instagram, and Facebook.
• Conduct in-depth audience analysis, market research, and competitive benchmarking to inform strategic decisions.
• Oversee social media advertising budgets, optimize campaign performance, and ensure maximum ROI.
• Establish key performance indicators (KPIs) and metrics for social media success, and regularly report on performance to senior leadership.
• Mentor and guide junior social media team members and cross-functional partners on best practices and strategic approaches in a remote environment.

Requirements

• Extensive experience (7+ years) in social media strategy, digital marketing, or communications, with a strong emphasis on strategic development and execution.
• Demonstrated success in managing large-scale social media campaigns for major brands, with a portfolio showcasing measurable results.
• Deep understanding of social media analytics tools, listening platforms, and reporting frameworks.
• Exceptional analytical, problem-solving, and strategic thinking skills.
• Proven ability to lead and inspire teams in a fully remote or hybrid work setup.
• Excellent communication and presentation skills, capable of articulating complex strategies to diverse stakeholders.

Benefits

• A highly competitive salary and performance-based bonus structure.
• The flexibility and convenience of a fully remote work arrangement.
• Premium health, dental, and vision insurance coverage.
• Generous annual leave and paid public holidays.
• Significant budget for professional development, including conferences and advanced training.
• Access to the latest digital tools and technologies.