Senior Social Media Strategist

About the Role

Our client is seeking a highly experienced and innovative Senior Social Media Strategist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be instrumental in developing and executing cutting-edge social media campaigns that drive brand awareness, engagement, and conversion across various platforms. This role requires a strategic thinker with a deep understanding of current social media trends, analytics, and audience engagement tactics, contributing significantly to the growth and online presence of our client in the competitive e-commerce landscape.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business objectives and marketing goals.
• Manage and grow social media presence across key platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content (text, image, video) tailored for specific social media channels and target audiences.
• Monitor social media trends, user-generated content, and competitor activity to identify opportunities and potential risks.
• Analyze campaign performance using social media analytics tools and provide actionable insights and reports to stakeholders.
• Collaborate with marketing, sales, and product teams to ensure consistent brand messaging and integrated campaign execution.

Requirements

• Proven experience (5+ years) as a Social Media Manager or Strategist, preferably within the e-commerce sector.
• Demonstrated success in developing and executing social media campaigns that drive measurable results.
• Expertise in social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite) and ability to interpret data effectively.
• Excellent understanding of SEO, content marketing, and digital marketing principles.
• Strong copywriting, editing, and visual content creation skills.
• Ability to thrive in a remote work environment, demonstrating strong self-discipline and communication skills.

Benefits

• Competitive salary package commensurate with experience.
• Fully remote working arrangement with flexible hours.
• Opportunities for professional development and continuous learning.
• Collaborative and supportive team environment that fosters innovation.
• Contribution to shaping the online brand presence of a growing e-commerce business.