Senior Social Media Strategist

About the Role

Our client is seeking an innovative and experienced Senior Social Media Strategist to lead their digital engagement efforts from anywhere in the UK. This fully remote position is ideal for a visionary leader who can craft and implement cutting-edge social media strategies that align with business objectives and enhance brand visibility. You will be instrumental in shaping our online narrative, driving meaningful audience interactions, and expanding our reach across various social platforms. This role offers the unique advantage of a remote-first setup, fostering a flexible and productive work environment, and provides an exceptional platform for a seasoned social media expert to drive substantial growth and impact.

Key Responsibilities

• Develop and execute comprehensive, data-driven social media strategies across all relevant platforms (e.g., Instagram, TikTok, LinkedIn, X).
• Create and manage a content calendar, ensuring a consistent flow of engaging, high-quality posts, videos, and stories that resonate with our target audience.
• Monitor social media trends, tools, and applications, and apply that knowledge to increase the effectiveness of our social media presence.
• Analyze social media metrics and campaign performance, providing regular reports with insights and recommendations for optimization.
• Engage with our online community, responding to comments and messages, and fostering positive relationships with followers and influencers.
• Collaborate with internal teams, including marketing, sales, and product development, to ensure cohesive brand messaging and campaign integration.

Requirements

• Extensive experience (5+ years) in developing and managing successful social media strategies for brands.
• Proven ability to create compelling and engaging content across various social media formats.
• In-depth knowledge of social media analytics tools and reporting methodologies.
• Strong understanding of paid social media advertising principles and campaign management.
• Excellent communication, collaboration, and interpersonal skills, with the ability to work effectively in a remote team environment.
• A Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Highly competitive salary package.
• Fully remote working arrangement with flexible hours.
• Generous annual leave allowance.
• Opportunities for continuous learning and professional development.
• Access to the latest social media marketing tools and technologies.