Senior Social Media Strategist

About the Role

Our client is seeking an experienced and visionary Senior Social Media Strategist to lead their digital engagement efforts. This is a fully remote position, offering the opportunity to drive impactful social media strategies from anywhere. You will be responsible for developing and overseeing the execution of innovative social media campaigns that align with business objectives, build brand loyalty, and drive significant audience growth. This senior role requires a deep understanding of the social media landscape, a creative mindset, and the ability to translate complex data into compelling strategies for our client's global presence.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across all relevant platforms (e.g., Instagram, TikTok, LinkedIn, X).
• Define key performance indicators (KPIs) for social media campaigns and regularly analyze performance data to optimize strategy and tactics.
• Create and curate compelling, high-quality content (text, image, video) that resonates with target audiences and reflects brand voice.
• Lead community management efforts, fostering engagement, responding to comments and messages, and managing online reputation.
• Collaborate with cross-functional teams, including marketing, product, and customer service, to ensure integrated campaign execution.
• Stay at the forefront of emerging social media trends, platform updates, and best practices, advising the wider team on opportunities.

Requirements

• Minimum of 5 years of experience in social media strategy and management, with a proven track record of success.
• Demonstrated expertise in developing and executing data-driven social media campaigns that achieve measurable results.
• In-depth knowledge of social media platforms, their algorithms, and advertising capabilities.
• Excellent content creation and copywriting skills, with a strong understanding of brand storytelling.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Buffer, Google Analytics).
• Strong strategic thinking, analytical abilities, and project management skills, ideally within a remote team structure.

Benefits

• Competitive salary package and performance incentives.
• Fully remote working model with significant flexibility.
• Comprehensive health and wellness benefits.
• Generous professional development budget.
• Opportunity to shape the digital voice of a growing brand.