SEO Specialist

About the Role

Our client is seeking a highly analytical and results-driven SEO Specialist to join their growing marketing team in Sunderland . This role is central to enhancing our client's online visibility and driving organic traffic through strategic search engine optimization. You will be responsible for conducting keyword research, optimizing website content and structure, building high-quality backlinks, and monitoring search engine performance. This is an excellent opportunity for a passionate SEO professional to contribute significantly to our client's digital growth and refine their search engine presence.

Key Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for organic growth.
• Optimize website content, meta tags, and structure for improved search engine rankings.
• Develop and implement effective link-building strategies to enhance domain authority.
• Monitor website performance using tools like Google Analytics and Google Search Console, identifying trends and issues.
• Conduct technical SEO audits and collaborate with developers to implement necessary changes.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure continuous improvement.

Requirements

• Proven experience as an SEO Specialist or similar role, with a demonstrable track record of improving search rankings.
• In-depth knowledge of on-page, off-page, and technical SEO principles and practices.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed recommendations.
• Excellent understanding of search engine algorithms and how they impact website performance.
• Ability to collaborate effectively with content creators and web developers.

Benefits

• Competitive salary and performance incentives.
• Hybrid working model providing flexibility between home and office.
• Comprehensive health and well-being benefits package.
• Opportunities for continuous learning and professional certification.
• A supportive and collaborative team culture.