Shopper Insights Manager

07/11/

Confidential Position Specification

Monster Energy

Shopper Insights Manager - Job Requirements & Details

The Role Specifics

Position: Shopper Insights Manager Division: Commercial Strategy & Insights Reporting to: Pedro Blasco Grade: 5 Hours / Work Pattern: Full Time

About Monster Energy

Monster Energy Company, based in Corona, CA is a NASDAQ listed entity and the owner of (amongst others) the

Monster Energy drinks brand, which is number 1 energy drink in its category in the USA. Monster Energy was

established in the UK and Ireland at the end of 2008 and operates the supply, sales, distribution, and marketing

business of the Monster Energy group across Europe, Middle East, and Africa (EMEA). Created in 2002, Monster

is now one of the leading brands and portfolios in the growing energy drinks category. Sales for the EMEA region

were over 100 million cases in 2021. The Monster Energy Company has grown to a company of over 3,600

employees. Our Monster Energy® drinks are now sold in approximately 141 countries and territories.

The Monster brand image revolves around being aggressive, cool, sinister, dark, mysterious, and fun.

Position Overview

The Shopper Insights Manager will play a pivotal role within the Commercial Strategy & Insights (CS&I) team, reporting directly to the Commercial Strategy Director. This role sits at the centre of a newly streamlined 2026 team structure, designed to elevate strategic capabilities across Commercial Planning, Shopper Insights, and Revenue Growth Management through aligned activities that drive cross-functional commercial effectiveness.

The Shopper Insights Manager, EMEA, will be responsible for transforming shopper understanding into commercial growth opportunities across the EMEA region. This role will lead the development of shopper-centric insights, combining syndicated data (e.g., NielsenIQ) with bespoke research and advanced analytics to identify growth opportunities and influence strategic decision-making.

The successful candidate will act as the voice of the shopper across the organisation, embedding shopper-first thinking into commercial planning, category development, revenue growth management, and customer engagement strategies. They will create compelling, insight-led stories that enable Sales teams, bottling partners, and retailers to unlock category growth and accelerate Monster Energy's market performance.

Key Responsibilities & Duties

RESPONSIBILITIES: Use category and shopper data to identify growth opportunities and develop compelling category stories that drive category growth. Influence senior stakeholders and help shape broader market and channel strategies. Ensure a deep understanding of shopper journeys across channels and markets. Develop and execute the EMEA Shopper Insights agenda, aligned with business priorities. Design and manage shopper research projects from concept through to delivery, including quantitative, qualitative, ethnographic, and behavioural studies. Generate actionable insights that identify shopper needs, purchase drivers, barriers to purchase, and growth opportunities.

Manage relationships with NielsenIQ and other syndicated data providers. Partner closely with Commercial Divisions, Trade Marketing, Commercial Innovation and Portfolio Management, Category Development, Marketing, Revenue Growth Management, and Consumer Insights teams.

This list is for guidance only and the post holder will be required to undertake additional duties in line with the changing

needs of the business.

Skills And Experience

Strong expertise in NielsenIQ (Nielsen Scantrack, RMS, Homescan, or equivalent syndicated data sources).

Proven experience designing and leading shopper research projects from inception through execution.

Demonstrated ability to translate complex data into compelling commercial narratives and actionable

recommendations.

Proven ability to influence senior stakeholders without direct authority.

Excellent presentation, communication, and storytelling skills.

Strong track record of collaborating with and influencing stakeholders across markets, functions, and regional

teams.

Comfortable operating in ambiguous environments and able to navigate change with confidence.

Preferred:

Knowledge of advanced analytics techniques and shopper behaviour methodologies.

Experience with Kantar, Circana/IRI, dunnhumby, Catalyst, or similar shopper intelligence platforms.

Declaration

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Print Name: ___________________________________________________

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Date: ____________________

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