Social Media Advertising Specialist

About the Role

Our client is seeking a data-driven and creative Social Media Advertising Specialist to optimize their paid campaigns in Oxford . This role will focus on developing, executing, and managing targeted advertising strategies across various social media platforms to drive qualified traffic, conversions, and ROI for their e-commerce business. You will be instrumental in leveraging the power of paid social to reach new audiences and achieve key marketing objectives. This hybrid position allows for collaboration within the office while providing flexibility for remote work, supporting a results-focused marketing team.

Key Responsibilities

• Plan, execute, and optimize paid social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn, TikTok).
• Conduct audience research and segmentation to ensure effective targeting of campaigns.
• Develop compelling ad copy and creatives, working with design teams as needed.
• Monitor campaign performance daily, making data-driven adjustments to optimize budget allocation and ad delivery.
• Analyze campaign results and provide detailed reports on key metrics such as CPC, CPA, ROAS, and conversion rates.
• Stay up-to-date with the latest trends, tools, and best practices in social media advertising.

Requirements

• Proven experience managing paid social media advertising campaigns with demonstrable success.
• Strong understanding of ad platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager) and their functionalities.
• Proficiency in analyzing campaign data and using analytics tools (e.g., Google Analytics).
• Excellent copywriting skills and an eye for effective visual advertising.
• Ability to work effectively both independently and as part of a collaborative team.
• Familiarity with A/B testing methodologies for ad creative and targeting.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to work with cutting-edge advertising tools and strategies.
• Professional development and training in the digital advertising space.
• Join a dynamic marketing team in historic Oxford .