Social Media Marketing Specialist - E-commerce

About the Role

Our client is seeking a creative and analytical Social Media Marketing Specialist to drive engagement and sales for their e-commerce business in Oxford . This role involves developing and executing impactful social media strategies across various platforms to build brand awareness, foster customer loyalty, and directly contribute to online revenue. You will be responsible for creating compelling content, managing social media campaigns, and analyzing performance data to optimize results. The ideal candidate is passionate about social media trends and understands how to translate online engagement into tangible business growth, working within a dynamic team in Oxford .

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Create engaging and high-quality content, including visuals, videos, and written copy, tailored for each platform and audience.
• Plan and execute paid social media advertising campaigns to reach target demographics and drive conversions.
• Monitor social media channels, respond to comments and messages, and foster a positive brand community.
• Analyze social media performance metrics, track KPIs, and provide regular reports on campaign effectiveness and ROI.
• Collaborate with the marketing and e-commerce teams to ensure social media efforts align with overall business goals and promotions.

Requirements

• Proven experience in social media marketing, with a focus on e-commerce or brand building.
• Demonstrated success in creating and managing engaging social media content and campaigns.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and advertising platforms.
• Strong understanding of social media analytics and reporting tools.
• Excellent copywriting, communication, and creative skills.
• Ability to adapt to fast-paced environments and stay current with social media trends in Oxford .

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working arrangements for a balanced work life.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training in digital marketing.
• A creative and collaborative work environment in the historic city of Oxford .