Social Media and Content Lead

About the Role

Our client is seeking a talented and strategic Social Media and Content Lead to spearhead their online presence from a remote location. This role is critical in shaping the brand's voice and engagement across all digital platforms. You will be responsible for developing and executing a cohesive content strategy that resonates with target audiences, drives engagement, and supports business objectives. The ideal candidate is a creative storyteller with a proven ability to manage social media channels, create compelling content, and analyze performance metrics. This position offers the flexibility of remote work while playing a key role in the company's digital marketing success, requiring strong leadership and collaboration skills.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing objectives.
• Create, curate, and manage high-quality, engaging content across various social media platforms (e.g., Instagram, LinkedIn, Twitter, Facebook).
• Oversee the creation of visual assets, including graphics and short videos, to complement written content.
• Manage the social media content calendar, ensuring a consistent and timely publishing schedule.
• Monitor social media trends, competitor activities, and audience sentiment, adapting strategies as needed.
• Analyze social media performance data, providing actionable insights and regular reports on key metrics and KPIs.
• Collaborate with internal teams to ensure brand consistency and integrate social media efforts with broader marketing campaigns.

Requirements

• Significant experience as a Social Media Manager , Content Strategist, or similar role.
• Demonstrated success in developing and executing social media strategies that drive engagement and growth.
• Excellent content creation skills, including copywriting, editing, and basic visual design.
• Proficiency with social media management tools and analytics platforms.
• Strong understanding of digital marketing principles, SEO, and content marketing best practices.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible, fully remote working arrangement, allowing for work from anywhere.
• Opportunity to lead social media and content strategy for a dynamic company.
• Allowance for home office setup and continuous professional development.
• A supportive and collaborative remote work environment with a strong team culture.