Content Marketing Manager

About the Role

Our client is seeking an innovative Content Marketing Manager to join their vibrant team in Cambridge . This role is crucial for developing and executing engaging content strategies that drive brand awareness, audience engagement, and lead generation. You will be responsible for creating compelling narratives, managing content calendars, and optimizing content for various digital platforms. The ideal candidate will possess a strong understanding of content creation, SEO principles, and digital marketing best practices within the Media & PR sector, contributing significantly to our client's outreach efforts. This is a fantastic opportunity to shape the voice and digital presence of the organization.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Create, edit, and manage high-quality content across various formats (blog posts, articles, social media, videos, etc.).
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Manage the content calendar and ensure timely publication across all channels.
• Analyze content performance metrics and report on key insights and areas for improvement.
• Collaborate with marketing, PR, and sales teams to ensure cohesive messaging.

Requirements

• Proven experience in content marketing, copywriting, or a related digital marketing role.
• Demonstrated ability to create engaging and persuasive content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and analytics tools.
• Excellent organizational skills and the ability to manage multiple projects effectively.
• Familiarity with Media & PR strategies is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering a balance of office and remote flexibility.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and skill development.
• Creative and collaborative team environment in the heart of Cambridge .