Social Media Manager

About the Role

Our client is looking for a strategic and creative Social Media Manager to lead their online presence, working a hybrid schedule based in Edinburgh . This role is instrumental in developing and executing social media strategies that enhance brand visibility, drive engagement, and foster community growth. You will manage all social media channels, create compelling content, and monitor social trends to ensure our client remains at the forefront of digital communication. This position offers the perfect blend of in-office collaboration and remote flexibility, making it ideal for a social media expert who thrives in a dynamic environment.

Key Responsibilities

• Develop and implement comprehensive social media strategies across all relevant platforms.
• Create, curate, and schedule engaging content, including text, images, and video, maintaining brand voice and consistency.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Analyze social media performance data and provide regular reports with actionable insights.
• Engage with followers, respond to comments and messages, and manage online community building initiatives.

Requirements

• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of major social media platforms and their respective audiences.
• Excellent content creation skills, including copywriting and basic graphic design/video editing.
• Strong analytical skills and experience with social media analytics tools.
• Ability to work effectively in a hybrid model, managing responsibilities both remotely and from our Edinburgh office.

Benefits

• Competitive salary with potential for performance-related bonuses.
• A flexible hybrid working arrangement.
• Opportunities for professional growth and development in the digital marketing space.
• A vibrant and collaborative work culture in Edinburgh .
• Comprehensive benefits package including health and pension.