Social Media Manager

About the Role

Our client is seeking a creative and strategic Social Media Manager to lead their online community engagement efforts in Bradford . This role is instrumental in developing and implementing innovative social media strategies that build brand awareness, drive engagement, and foster a loyal online following. You will be responsible for managing all social media channels, creating compelling content, and analyzing performance metrics to continuously refine our approach. The ideal candidate is a social media native with a proven track record of growing online communities and a passion for staying ahead of digital trends. This is an exciting opportunity to shape our client's brand narrative and connect with audiences across various platforms.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with marketing goals and brand objectives.
• Create, curate, and schedule engaging content (text, images, video) across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for industry trends, competitor activity, and audience sentiment, responding to comments and messages promptly.
• Engage with followers, build relationships with influencers, and foster a strong online community.
• Analyze social media performance metrics, generate reports, and use insights to optimize campaigns and content strategy.
• Collaborate with marketing, design, and PR teams to ensure cohesive brand messaging and campaign integration.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio demonstrating successful social media campaigns and community growth.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong communication, interpersonal, and analytical skills.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive annual salary with potential for bonuses.
• Flexible hybrid working model to balance office and remote work.
• Opportunities for professional development and industry training.
• Comprehensive health and dental insurance coverage.
• A creative, collaborative, and fast-paced work environment.