Social Media Manager

About the Role

Our client is actively seeking an experienced and innovative Social Media Manager to lead their social media strategy from Southampton . This role is essential for building and engaging our client's online community, driving brand awareness, and fostering customer loyalty through compelling social media campaigns. You will be responsible for developing content, managing social channels, and analyzing performance to optimize engagement and achieve marketing objectives. This is a fantastic opportunity for a social media expert who thrives on creativity, data analysis, and community building, playing a key role in shaping the brand's online voice and presence.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across key platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and relevant content, including text, images, and video, that aligns with brand voice and marketing goals.
• Monitor social media channels for industry trends, competitor activity, and customer conversations, responding promptly and professionally.
• Engage with the online community, foster positive relationships, and manage customer service inquiries received via social media.
• Analyze social media metrics and performance data, generating reports and providing insights to optimize future strategies and campaigns.
• Collaborate with marketing, sales, and product teams to ensure social media efforts are integrated with broader business objectives.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• Excellent knowledge of various social media platforms, their respective audiences, and best practices for engagement.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong content creation skills, including copywriting, basic graphic design, and video editing.
• Excellent communication, interpersonal, and community management skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary package reflecting your expertise.
• Flexible working arrangements, including the possibility of remote work depending on team needs.
• Opportunities for continuous learning and professional development in the fast-paced digital marketing landscape.
• Comprehensive benefits package including health insurance and a generous holiday allowance.
• A dynamic and creative work environment in Southampton , encouraging innovation and teamwork.