Open roleExternal
Social Media Manager
- edinburgh, scotland, EH1 1BG, United Kingdom
- Permanent·Hybrid
- Full time
- £52,000 - £52,000 Per Annum
Job Description
About the Role
Our client is looking for an innovative Social Media Manager to lead their social media strategy and execution from Edinburgh . This role involves developing engaging content, managing social media channels, and fostering a strong online community around the brand. You will be responsible for increasing brand awareness, driving website traffic, and generating leads through effective social media campaigns. This is a fantastic opportunity for a creative social media expert to make a significant impact in a thriving Scottish capital city.
Key Responsibilities
- Develop and implement a comprehensive social media strategy aligned with marketing goals.
- Create, curate, and schedule engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor social media channels for trends, conversations, and opportunities for engagement.
- Manage social media advertising campaigns, including budget allocation and performance tracking.
- Analyze social media metrics and provide regular reports on performance, insights, and recommendations.
- Engage with followers, respond to comments and messages, and build a strong online community.
Requirements
- 3-5 years of experience in social media management, with a proven track record of growing online communities.
- Deep understanding of all major social media platforms and their respective best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Excellent copywriting and communication skills.
- Ability to develop creative and engaging visual and written content.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
Benefits
- Competitive salary and potential for performance-based bonuses.
- Flexible hybrid working arrangements.
- Opportunities for professional development and attending industry conferences.
- Comprehensive health and wellness benefits.
- A dynamic and collaborative work environment in beautiful Edinburgh .