Social Media Manager

About the Role

Our client is seeking a creative and strategic Social Media Manager to elevate their brand presence and engage with their online community. Based in our Portsmouth office with a hybrid working model, you will be responsible for developing and executing our social media strategy across key platforms. Your role will involve creating compelling content, fostering community interaction, and analyzing performance metrics to drive growth and brand loyalty. We are looking for a dynamic individual with a passion for social media trends and a proven ability to build engaging online experiences.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and schedule engaging and high-quality content (text, images, video) for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels, respond to comments and messages promptly, and foster community engagement.
• Track and analyze key social media metrics (e.g., engagement rate, reach, follower growth) and provide regular reports with actionable insights.
• Stay updated on the latest social media trends, platform changes, and emerging technologies to ensure our strategy remains effective.
• Collaborate with the marketing team to ensure brand consistency and integrate social media efforts with broader campaigns.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• Excellent understanding of major social media platforms, their algorithms, and best practices.
• Proficiency in creating engaging visual and written content.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong communication, interpersonal, and community management skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and benefits package.
• Hybrid working arrangement offering flexibility and work-life balance.
• Opportunity to shape and grow the brand's social media presence in Portsmouth .
• Access to training and development resources to enhance your skills.
• A collaborative and creative team environment.