Social Media Manager

About the Role

Our client is seeking a creative and strategic Social Media Manager to lead their social media presence from their vibrant office in Edinburgh . This role is responsible for developing and executing engaging social media strategies across various platforms to increase brand awareness, drive community engagement, and support marketing objectives. You will be the voice of the brand online, creating compelling content and fostering meaningful interactions with our audience. The ideal candidate is passionate about social media trends, possesses excellent communication skills, and thrives in a dynamic team environment.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand objectives and marketing campaigns.
• Create, curate, and schedule engaging content (text, image, video) for all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels for trends, conversations, and opportunities for engagement, responding promptly to comments and messages.
• Analyze social media performance metrics, track key KPIs, and generate regular reports with actionable insights for optimization.
• Collaborate with the marketing and creative teams to ensure brand consistency and integrate social media efforts with broader campaigns.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement and growth.
• Excellent content creation, copywriting, and visual storytelling skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of digital marketing principles and how social media fits into the overall marketing mix.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work in a creative and collaborative team in the heart of Edinburgh .
• Comprehensive health insurance and retirement planning options.
• Generous annual leave and public holiday allowance.
• Continuous learning opportunities and professional development support in social media marketing.