Social Media Manager

About the Role

Our client is looking for an enthusiastic and strategic Social Media Manager to lead their social media efforts from their Portsmouth office. You will be responsible for developing and implementing engaging social media strategies to build brand awareness, drive community engagement, and support marketing objectives. This role requires a creative thinker with a deep understanding of social media trends, analytics, and platform best practices. You will work closely with the marketing team to craft compelling content and foster a vibrant online community.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across all relevant platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create, curate, and manage engaging written, visual, and video content tailored for each platform.
• Monitor social media channels for trends, conversations, and opportunities to engage with the audience.
• Respond to comments and messages promptly and professionally, fostering positive community interaction.
• Analyze social media performance metrics, generate reports, and provide actionable insights for campaign optimization.
• Stay up-to-date with the latest social media best practices, technologies, and trends.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful campaigns.
• Excellent copywriting, editing, and communication skills.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of current social media trends, algorithms, and platform features.
• Ability to create visually appealing content, including basic graphic design or video editing skills.
• Experience in community management and customer engagement.

Benefits

• Competitive salary commensurate with experience.
• A vibrant office location in Portsmouth with modern facilities.
• Comprehensive health insurance and wellness programs.
• Paid time off and company-wide holidays.
• Opportunities for professional development and attending industry events.