Social Media Manager

About the Role

Our client is seeking a strategic and creative Social Media Manager to elevate their online presence from their Belfast hub. This role involves developing and executing innovative social media strategies across various platforms to build brand awareness, foster community engagement, and drive website traffic and conversions. You will be responsible for creating compelling content, managing social media campaigns, and analysing performance metrics to continuously optimize our client's social media footprint. This position offers a dynamic blend of creativity and analytical thinking.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with business goals.
• Create, curate, and schedule engaging and relevant content (text, images, video) for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, conversations, and mentions of the brand, responding appropriately and proactively.
• Manage paid social media advertising campaigns, including targeting, budgeting, and performance optimization.
• Engage with the online community, fostering positive relationships and building brand loyalty.
• Analyse social media metrics and KPIs, providing regular reports on performance and insights for strategy refinement.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a strong understanding of major social media platforms.
• Excellent content creation and copywriting skills, with a keen eye for visual aesthetics.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Demonstrated ability to develop and execute successful social media campaigns, including paid advertising.
• Strong understanding of social media trends, best practices, and audience engagement strategies.
• Ability to work collaboratively and manage projects effectively in a hybrid setting in Belfast .

Benefits

• Competitive salary and potential for performance bonuses.
• Hybrid working model providing work-life balance.
• Comprehensive health insurance package.
• Opportunities for professional growth and development in the digital marketing field.
• A dynamic and creative work culture.