Social Media Marketing Executive

About the Role

Our client is seeking an enthusiastic and creative Social Media Marketing Executive to join their vibrant marketing team in Sunderland . This role will be instrumental in building and maintaining a strong online presence for the company across key social media platforms. You will be responsible for developing engaging content, managing social media communities, and executing strategic campaigns to enhance brand awareness and drive customer engagement. Working closely with the marketing manager, you will help shape the brand's voice and narrative, ensuring consistency and impact across all social channels within the Sunderland community.

Key Responsibilities

• Develop and implement effective social media strategies aligned with overall marketing goals.
• Create, curate, and schedule engaging content (text, images, video) for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels, respond to comments and messages promptly, and foster community engagement.
• Track and analyze social media performance metrics, reporting on key insights and trends.
• Collaborate with the design team to produce visually appealing social media assets.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.

Requirements

• Proven experience as a Social Media Executive or similar role.
• Demonstrated success in managing and growing social media accounts for a brand or organization.
• Excellent understanding of social media platforms, their respective audiences, and best practices.
• Strong content creation skills, including copywriting and basic visual design.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent communication and interpersonal skills, with a proactive and creative mindset.

Benefits

• Competitive salary and opportunities for performance-based incentives.
• A dynamic and supportive team environment in Sunderland .
• Opportunities for professional development and training in digital marketing.
• Exposure to a wide range of marketing projects and campaigns.
• Standard workplace pension scheme and holiday allowance.