Social Media Marketing Lead

About the Role

Our client is seeking an experienced and visionary Social Media Marketing Lead to guide their strategy and execution in Cambridge . This senior role will be responsible for developing and implementing innovative social media campaigns that drive brand awareness, engagement, and ultimately, e-commerce sales. You will lead a small team, mentor junior staff, and work cross-functionally to ensure a cohesive and impactful social media presence. This is a fantastic opportunity for a passionate social media expert to shape the online voice of a growing brand and drive significant results.

Key Responsibilities

• Develop and oversee the execution of the overall social media strategy across all relevant platforms.
• Lead, mentor, and manage a team of social media specialists and content creators.
• Create compelling, platform-specific content and campaigns that align with brand objectives and target audience interests.
• Monitor social media trends, emerging platforms, and competitor activity, adapting strategy as needed.
• Analyze social media performance metrics, providing regular reports and actionable insights to senior management.
• Manage social media advertising budgets and campaigns to maximize reach, engagement, and conversion.

Requirements

• Significant experience in social media marketing management, with a proven track record of success in driving engagement and ROI.
• Demonstrated ability to develop and implement effective social media strategies for e-commerce.
• Experience leading and mentoring a team.
• Strong understanding of social media analytics tools and reporting.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive executive-level salary and performance-based bonuses.
• Hybrid working model allowing for a balance of collaboration and flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous pension contributions and life assurance.
• Opportunities for continuous learning and professional development in the dynamic field of digital marketing.