Social Media Marketing Manager (E-commerce)

About the Role

Our client is seeking an experienced Social Media Marketing Manager with a specialization in e-commerce to join their dynamic team in Edinburgh . This critical role involves crafting and implementing impactful social media strategies to drive online sales, enhance brand visibility, and foster customer loyalty. You will be at the forefront of managing the company's digital voice, creating engaging content, and analyzing campaign performance to ensure maximum return on investment. The ideal candidate is a creative, data-driven professional with a deep understanding of social commerce trends and best practices.

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies to achieve e-commerce sales and brand objectives.
• Create, manage, and schedule engaging content across various social media platforms, optimizing for each channel.
• Plan and manage paid social media advertising campaigns, including audience targeting, budget allocation, and performance monitoring.
• Analyze social media metrics and website traffic data to provide actionable insights and recommendations for campaign improvement.
• Monitor industry trends, competitor activities, and emerging social media technologies to maintain a competitive edge.
• Collaborate closely with e-commerce, content, and creative teams to ensure cohesive brand messaging and campaign execution.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role, with a strong track record in e-commerce .
• In-depth knowledge of social media platforms (Facebook, Instagram, TikTok, Pinterest, etc.), their advertising capabilities, and analytics tools.
• Demonstrated success in driving sales and engagement through social media campaigns.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Proficiency in analyzing data and translating insights into effective marketing strategies.
• Experience with social media management tools and platforms is essential for this role in Edinburgh .

Benefits

• Competitive salary and comprehensive benefits package.
• Full-time, in-office position fostering team collaboration.
• Opportunities for professional development and continuous learning.
• Generous employee discounts on company products.
• A vibrant and innovative work environment within a leading e-commerce company.