Social Media Marketing Manager - E-commerce

About the Role

Our client, a thriving E-commerce business, is seeking an experienced Social Media Marketing Manager to lead their social media strategy in Edinburgh . This key role involves developing and executing comprehensive campaigns that enhance brand visibility, drive customer engagement, and contribute directly to sales growth. You will be responsible for managing all social media channels, identifying growth opportunities, and ensuring our client's online presence is both impactful and aligned with business objectives. This position offers a fantastic opportunity for a strategic thinker with a proven track record in social media marketing within the e-commerce sector to shape the brand's digital narrative.

Key Responsibilities

• Develop and implement a robust social media strategy aligned with e-commerce sales targets and marketing objectives.
• Manage and oversee the daily operations of all social media accounts, including content creation, scheduling, and community engagement.
• Plan and execute paid social media advertising campaigns, managing budgets and optimizing for maximum ROI.
• Analyze social media performance data, generating regular reports with actionable insights for continuous improvement.
• Collaborate with cross-functional teams (marketing, sales, product development) to ensure cohesive brand messaging and campaign integration.
• Stay ahead of industry trends, platform updates, and competitor activities to maintain a competitive edge.

Requirements

• Significant experience in social media marketing management, with a strong focus on e-commerce.
• Demonstrated success in developing and executing strategies that drive measurable results (engagement, traffic, sales).
• Expertise in social media advertising platforms (e.g., Meta Ads Manager, TikTok Ads Manager).
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent leadership, communication, and project management abilities.
• Bachelor's degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model to promote work-life balance.
• Professional development opportunities and exposure to advanced marketing techniques in Edinburgh .
• Significant employee discounts on a wide range of e-commerce products.
• A dynamic and supportive team environment focused on innovation and results.