Social Media Marketing Manager

About the Role

Our client is seeking an experienced and strategic Social Media Marketing Manager to lead their social media presence and drive brand engagement. This pivotal role involves developing and executing comprehensive social media strategies that align with overall marketing objectives, enhance brand reputation, and foster meaningful community interaction. Based in our Brighton office, you will manage a dedicated team, oversee campaign performance, and ensure a cohesive brand narrative across all relevant platforms. This is a fantastic opportunity for a seasoned social media professional to make a significant impact and lead the charge in digital communications.

Key Responsibilities

• Develop, implement, and manage innovative social media strategies across all relevant platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Oversee the creation of high-quality, engaging content, including visuals, videos, and written posts, ensuring brand consistency and alignment with marketing goals.
• Manage and optimize paid social media advertising campaigns, including budget allocation, targeting, A/B testing, and performance analysis to maximize ROI.
• Conduct comprehensive social listening, monitor industry trends, and identify opportunities for proactive engagement and brand advocacy.
• Build and nurture online communities, fostering positive relationships with followers, influencers, and brand advocates.
• Analyze social media performance metrics, generating detailed reports and providing actionable insights to guide future strategies and campaigns.

Requirements

• Extensive experience (5+ years) in social media marketing, with a proven track record of developing and executing successful strategies.
• Deep understanding of social media platforms, their algorithms, advertising capabilities, and analytics tools.
• Demonstrated experience in managing paid social media campaigns and budgets effectively.
• Exceptional content creation, copywriting, and communication skills.
• Strong leadership and team management abilities.
• Ability to work collaboratively with cross-functional teams in a fast-paced marketing environment in Brighton .

Benefits

• Competitive salary and attractive bonus structure.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday entitlement.
• Opportunities for professional development, conferences, and training.
• A vibrant and collaborative office culture in the heart of Brighton .