Social Media Marketing Manager

About the Role

Our client is seeking an innovative and experienced Social Media Marketing Manager to lead their social media strategy from their office in Edinburgh . This role is central to building and nurturing our client's online community, enhancing brand visibility, and driving engagement through compelling social media campaigns. You will be responsible for developing social media content calendars, managing social channels, and analyzing performance to ensure strategic objectives are met. This is a fantastic opportunity for a passionate social media expert to shape the brand's online presence and connect with a global audience.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy aligned with marketing goals.
• Create, curate, and schedule engaging content (text, image, video) across all relevant social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook).
• Monitor social media channels for industry trends, competitor activity, and audience sentiment, responding promptly to comments and messages.
• Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance metrics and provide regular reports with actionable insights to improve strategy.
• Collaborate with the wider marketing team to ensure social media efforts are integrated with broader campaigns.

Requirements

• Proven experience as a Social Media Manager or similar role, with a demonstrated track record of successful campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for engagement.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media advertising and budget management.
• Excellent copywriting, editing, and visual communication skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid work environment offering flexibility in Edinburgh .
• Comprehensive health and dental benefits package.
• Generous holiday entitlement and opportunities for professional development.
• A dynamic and collaborative team atmosphere with creative freedom.