Social Media Marketing Manager

About the Role

Our client is looking for a strategic and creative Social Media Marketing Manager to spearhead their social media presence in Glasgow . This role will involve developing and implementing innovative social media strategies to enhance brand visibility, drive engagement, and foster a strong online community. You will be responsible for managing all social channels, creating compelling content, and analyzing performance to achieve key marketing objectives within a forward-thinking organization.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business goals.
• Manage and grow the company's presence across key social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
• Create, curate, and schedule engaging and shareable content, including text, images, videos, and stories.
• Monitor social media channels for trends, conversations, and opportunities for engagement, responding promptly and professionally.
• Analyze social media performance using analytics tools, providing regular reports and insights to optimize strategies.
• Manage paid social media advertising campaigns, ensuring effective targeting and budget allocation.
• Stay abreast of the latest social media trends, platform updates, and best practices.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role, with a strong understanding of social media platforms and analytics.
• Demonstrated success in developing and executing social media strategies that drive engagement and growth.
• Excellent content creation skills, with experience in copywriting and basic visual content production.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong analytical skills and ability to interpret data to inform strategic decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.

Benefits

• Competitive salary and performance-based incentives.
• A hybrid work model offering a blend of office and remote flexibility.
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and pension contributions.
• Opportunity to shape the social media voice of a growing brand in Glasgow .