Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to elevate their brand presence and engagement across all social platforms. This role, based in Bradford with the flexibility of remote work, is central to developing and executing innovative social media strategies that drive brand awareness, community growth, and conversions. You will be responsible for managing content calendars, engaging with our audience, and analyzing performance to continuously optimize our social media efforts. This is an exciting opportunity to shape our brand's online conversation and connect with our community in meaningful ways.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and brand voice.
• Create, curate, and schedule engaging content (text, images, video) for platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for industry trends, customer feedback, and engagement opportunities.
• Run targeted social media advertising campaigns to increase reach and drive conversions.
• Analyze social media performance metrics, generate reports, and provide insights for strategy optimization.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong understanding of platform algorithms and best practices.
• Excellent content creation and copywriting skills, with a creative flair for visual storytelling.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Proficiency in running paid social media advertising campaigns.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and bonus structure.
• Flexible working options, including the ability to work remotely.
• Generous paid time off and holiday entitlement.
• Opportunities for professional development and attending industry events.
• A collaborative and creative team environment in the Bradford area.