Social Media Marketing Manager

About the Role

Our client is seeking an innovative Social Media Marketing Manager to lead their online community engagement and strategy in Bradford . This role is crucial for amplifying brand presence, fostering customer interaction, and driving engagement across all social media platforms. You will be responsible for developing and executing cutting-edge social media campaigns, creating compelling content, and analysing performance data to optimise strategy. This is an exciting opportunity for a social media savvy professional to make a tangible impact, working within a supportive team that values creativity, collaboration, and data-driven insights to enhance our client's digital footprint.

Key Responsibilities

• Develop and implement a comprehensive social media strategy to align with business goals and target audience.
• Create, curate, and manage engaging and high-quality content (including text, images, video) for all social media channels.
• Monitor social media channels for trends, conversations, and customer feedback, engaging with the community in a timely and professional manner.
• Analyse social media performance using analytics tools and provide regular reports with actionable insights.
• Manage social media advertising campaigns, optimising for reach, engagement, and conversions.
• Stay abreast of the latest social media trends, platform updates, and best practices to ensure the brand remains competitive.

Requirements

• Proven experience as a Social Media Marketing Manager or similar role.
• Demonstrated success in growing social media presence and engagement for brands.
• Strong understanding of social media analytics tools and reporting.
• Excellent content creation skills, including copywriting and basic visual design.
• Experience with social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
• A Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary commensurate with experience and skills.
• Hybrid working model offering flexibility for employees in the Bradford area.
• Opportunities for professional development and attending industry events.
• Comprehensive health, dental, and vision insurance plans.
• A dynamic and creative work environment focused on digital innovation.