Social Media Marketing Manager

About the Role

Our client is seeking an innovative and results-driven Social Media Marketing Manager to lead their social media strategy from a remote location, supporting their brand presence in Belfast . This role is responsible for developing and executing engaging social media campaigns that increase brand awareness, foster community interaction, and drive traffic and conversions. You will be a key player in shaping the brand's voice and presence across all relevant social platforms, leveraging data to optimize performance and achieve marketing objectives in a fully remote setting.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and high-quality content (text, image, video) tailored to each platform and audience segment.
• Monitor social media channels for industry trends, competitor activity, and customer sentiment, responding promptly to comments and inquiries.
• Design and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Collaborate with the content and design teams to ensure brand consistency and compelling visual storytelling.
• Analyze social media metrics and report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements

• Minimum of 4 years of experience in social media marketing, with a proven track record of growing social media audiences and engagement.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong analytical skills and proficiency with social media analytics tools.
• Experience in managing social media communities and handling customer interactions.
• Ability to thrive in a remote work environment, demonstrating self-discipline and strong communication skills.

Benefits

• Competitive salary and comprehensive remote work benefits.
• Flexible working hours and the ability to work from anywhere within the UK.
• Private health insurance and wellness support programs.
• Generous allowance for professional development and online courses.
• A dynamic and supportive virtual team culture focused on innovation.