Social Media Marketing Manager

About the Role

Our client is seeking a creative and strategic Social Media Marketing Manager to lead their social media presence from a remote position. This role is responsible for developing and implementing a social media strategy that increases brand awareness, improves marketing efforts, and drives engagement. You will manage all social media channels, create compelling content, monitor trends, and analyze performance to ensure maximum impact. This is an exciting opportunity for a social media expert to take ownership and innovate within a fully remote team.

Key Responsibilities

• Develop, implement, and manage a comprehensive social media strategy across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and relevant content (text, images, video) that aligns with brand voice and objectives.
• Monitor social media channels for industry trends, customer feedback, and competitor activity, responding appropriately.
• Engage with the online community, foster conversations, and build relationships with followers and influencers.
• Analyze social media performance metrics, track key performance indicators (KPIs), and generate reports with actionable insights.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization for lead generation and brand awareness.

Requirements

• Minimum of 4 years of experience in social media marketing, with a proven track record of growing social media presence.
• In-depth knowledge of various social media platforms, their algorithms, and best practices for engagement.
• Excellent content creation, copywriting, and editing skills, with a keen eye for visual aesthetics.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience running paid social media advertising campaigns and managing budgets effectively.
• Strong understanding of community management and customer engagement strategies in a remote context.

Benefits

• Competitive salary and performance bonuses.
• Fully remote working environment offering excellent work-life balance.
• Comprehensive healthcare coverage.
• Generous vacation time and paid holidays.
• Opportunities for professional growth and development in the digital marketing space.